China's largest DSP believes its local partnerships and strong knowledge of the local market mean it can deliver a higher…
Many articles have been written accusing publishers of causing the rise of ad blockers due to our ‘complacent, gluttonous, and…
Fuelled by increasing mobile adoption, mobile video ads have grown in prominence across Southeast Asian markets and advertisers in the…
Like everywhere else in the world, programmatic has also entered the Chinese market. But the digital advertising market in China…
Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide…
A recent study by mobile app marketer AppLift, in conjunction with fraud detection expert Forensiq, concluded that a staggering one-third…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
The move towards viewability is strongly supported in Australia, but more work still needs to be done before the market…
This week’s Latin American roundup brings news about one of the biggest print media publishers in Brazil, Abril Group, who…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…