Can APAC firms dedicate resources to own and run their own DMPs? How much value will it bring to their…
The programmatic sector has seen strong growth in the Nordic markets over the last three years. As the region is…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and…
While agencies may have moved on, some advertisers in Asia-Pacific have yet to transition from the ad network model and…
Email seems to be an unlikely channel for programmatic advertising, yet LiveIntent has seen significant growth recently. Maybe precisely because…
With minimal barriers to entry, publishers and buyers alike can realise revenue benefits through programmatic advertising; but only with a…
Evolved out of traditional ad networks, most DSPs in China currently operate on a 'markup model' that is proving harmful…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis wants a…
Since pioneering the technology several years ago, header bidding has been on the rise, with smart publishers looking to increase…
Publisher co-ops are popular in Europe; but, until now, have failed to be successful in other continents. Jay Stevens, general manager,…