With so much focus on site monetisation, as well as engaging and enticing consumers with aesthetics in digital advertising, the arguably…
Amid a flurry of ad tools in the market today, few provide what marketers need in a single platform; and…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Equinix takes another…
Publishers need more than header bidders and third-party server-to-server solutions to unify the publishing/advertising ecosystem. Andy Mitchell, CRO at Switch Concepts…
Programmatic remains too complex to deploy and manage, and challenges related to cross-channel measurability and disparate tools are putting marketers…
ExchangeWire recently attended PubMatic's Publisher Academy on the topic of 'Is Header Bidding Dead?', where Kirk McDonald, president, PubMatic, argued…
It is a market all major players want to penetrate, but China's unique environment presents challenges that have created an…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…