• Display

The Power of Publisher Data

In the latest column by Daniel Spears (pictured below), programmatic director, Guardian News & Media for ExchangeWire, Spears writes about…

AT&T Buys Time Warner; Criteo Launch Predictive Search

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AT&T acquire…

• Ad Tech

Facebook geht vor Gericht; Neues Advertiser Center für YieldKit

ExchangeWire bündelt ab sofort die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Facebook…

• Publisher

Is it Make or Break Time for UK Publishers?

The UK’s media industry is at a precarious crossroads. There are regular reports in the press about the deterioration of…

Naspers Sells Allegro; Armis.Tech Launches in France

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Naspers sells…

• Publisher

How Can Publishers Thrive Despite the Socialisation of News?

How does socialisation affect news consumption? Are publishers ready to adapt to these changing trends, or is their only option…

• Display

Less Ad Fraud in UK; SpotX / Vemba Partnership

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Less ad fraud…

• Display

Everyone, Especially the Publisher, Wants to Retain Control: Q&A with Massimo de Magistris, GM EMEA, StickyADS.tv

How has the rise of video changed the way publishers operate? Are they prepared for the ongoing developments in this…

• Display

The Programmatic Tug of War: How Header Bidding Can Help Us Drive Real Change

The technological battle for supremacy in the world of programmatic advertising shows no sign of abating. In fact, ever since…

Salesforce Acquires Krux; Criteo Buys HookLogic

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Acquisition news with…