ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Programmatic in Deutschland auf Wachstumskurs; Teads übernimmt Outstream-Vermarktung von…
At IAB Engage in October, the IAB's Display Trading Council released their latest programmatic handbook, featuring trends and insights from…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates…
China's ad tech market is growing fast but still needs time to figure things out, as do foreign brands that…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought…
With over 20 years in the marketing industry, Sylvia Jensen (pictured below), Senior Director, EMEA Marketing, Oracle Marketing Cloud, has…
Each market has a different approach to programmatic buying and selling and markets less often heard about, such as Italy…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU data…
According to statistics from earlier this year, programmatic advertising is really taking off in Finland. Looking at ad sales from…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Refined Labs gehört…