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Publisher Archives - Page 72 of 146 - ExchangeWire.com

Publisher

Thai Publishers Form Co-op to Fill Data Gap

A band of publishers in Thailand have banded to form a new co-op with the aim to plug the lack…

9 years ago

Five Key Areas Publishers Must Focus on to Maximise Video Revenue

Publishers face big choices as they seek to maximise revenues from their video content in 2017. In this ExchangeWire exclusive,…

9 years ago

Neustar Under New Ownership; AppNexus Launches PreBid Video

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Neustar acquired…

9 years ago

Traditional APAC Publishers Have No Choice But Go Programmatic

Hesitant to change the way they traditionally sell media, publishers in Asia-Pacific lag behind other regions in adopting programmatic. They…

9 years ago

Publisher investieren in Mobile; Mobiler Videokonsum in Deutschland rückläufig

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Deutsche Publisher wollen in Mobile investieren; Deutschland gegen den…

9 years ago

Now & Next: Content Sharing Platforms

Instagrammers are posting over 80 million pieces of content every day, with the platform boasting 300 million daily active users…

9 years ago

Publishers Need to be Mobile Ready – Whether They Like It or Not: Q&A with Phil Barrett, SVP & GM, Purch

Publishers don't have an easy ride; and with so much to navigate in a constantly changing digital environment, the challenges…

9 years ago

Sintec Buys Operative; AppNexus IPO Already Under Way?

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: SintecMedia Acquires…

9 years ago

Data Availability Can Fix APAC Lack of Programmatic Trust

Marketers in Asia-Pacific are finding it tough to place complete trust in programmatic due to the lack of data, which…

9 years ago

Programmatic in DACH is Happening, Slowly But Surely: Q&A with Frederike Voss, CEO, orbyd

The DACH region, made up of Germany, Austria, and Switzerland tends to play by its own rules when it comes…

9 years ago