Discrepancies around ad viewabilty promises to be one of the key hurdles for the ad tech industry to clear, as…
APAC digital publishers are undergoing a shift in attitude towards programmatic trading; from viewing it as an outlet for unsold…
We’ve all heard the projections; global mobile ad spend is set to triple to $37bn by 2017, accounting for half…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Yahoo Parts Ways with COO…
Sources indicate that data will be one of the hot topics of 2014, particularly as the French regulator begins to…
In the first of a two-part look at the French programmatic market in 2014, insiders have told ExchangeWire the programmatic…
The title of this post is clearly a cop out, as it is intended to hedge my chances of complete…
Earlier this week UK trade bodies representing brands, advertisers and the ad tech communities agreed a set of guidelines aimed…
AppNexus’ deal with UIM (United Internet Media) will see the pair build a private marketplace letting advertisers bid on inventory…
At our recent ATS event in Paris, we gathered a number of senior European ad tech execs to discuss how…