The German programmatic market tipped for a period of sharp growth in 2014, as publishers there gradually open up to…
German advertisers and publishers may currently lag smaller European economies, such as the UK and Belgium, in the uptake of…
Martin Stockfleth Larsen, Adform CMO, uses insights from Adfrom’s latest European trends report to show that programmatic ad trading is…
When it comes to programmatic the Germans love to talk a good game. At the recent d3con event in Berlin…
Native ad exchanges are a nascent sector in programmatic, with mobile specialists providing the next phase of growth in the…
Cameran Harman, OpenX, managing director, EMEA, speaks with ExchangeWire over publishers' approaches to programmatic trading. Within just three years (2017),…
Ciaran O’Kane, ExchangeWire global editor, reflects on how a ‘good’, or brand safe, internet can help advertisers and publishers reap…
Google’s recent financial results were nothing short of exceptional, despite reporting decreases in its average cost-per-click- (CPC) it was still…
Even with some unscrupulous publishers, negligent networks and careless agencies, brands can have as much safety as they are willing…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Facebook tests mobile ad network 1.…