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Programmatic Archives - Page 99 of 199 - ExchangeWire.com

Programmatic

EU Approves GDPR; House of Lords Wants More Transparency on Online-Platforms

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU approves…

10 years ago

VOD Needs Robust Pricing Solutions at Scale: Q&A with Adam Boast, CEO, Videoflare

The video market is still set to grow at a rapid pace across devices for the foreseeable future. But as…

10 years ago

Telstra Unveils Online Video Platforms; MediaMath Brings Training Programme to APAC

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Ad Blockers on the Rise in UK; 51% of Marketers Buy Display Ads Programmatically

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Plugging Location Data Gaps in APAC

With increasing emphasis on data-driven campaigns, more brands are looking to location-based data to improve their product marketing efforts and…

10 years ago

Yahoo Earnings: Just Above Estimates

Yesterday (19 April) Yahoo! Inc. (NASDAQ: YHOO) announced earnings and revenue just above analyst estimates. Yahoo's struggle continues; there are concerns…

10 years ago

What Changes When Programmatic Goes Mainstream?

In our latest piece from the IAB's Display Trading Council, council members provide their views on programmatic as a dominant trading…

10 years ago

Details of the Publisher Co-Op in Latin America; MediaMath Opens NMI in Sao Paulo

In this week’s Latin American Roundup: Alejandro Alvarez, CEO, RPA Media Place, talks about the challenges of the first publisher…

10 years ago

UK Ad Spend Tops £8.6bn; Appointments at The Trade Desk & Plista

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB UK Ad…

10 years ago

Mobile Ads & Private Marketplaces Take Centre Stage in AU

Australia will see significant movements in the mobile ad space this year; with both buyers and sellers looking to better…

10 years ago