In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
While they recognise that advertising technology is increasingly necessary, most publishers in Southeast Asia are still failing to fully embrace…
What do marketers have to consider when buying data, modelling audience segments, and selecting the right platform? In this piece on…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong quarters…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
The global ad industry is plagued by a big misconception at the moment: the idea that there’s a huge difference…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In March OpenX held its third event as part of its School of Programmatic initiative (a series of workshops designed…
While real-time bidding is a common feature in most programmatic ad transactions, it is typically not deployed in programmatic TV,…
Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (21 April), announced financial results for the quarter ended March 31, 2016. Google continues…