Although successful and still growing, programmatic trading is outdated and overpriced. If it is to survive, the industry needs to up…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Header bidding: the ad tech juggernaut that is now used by over 70% of all publishers. But what considerations should…
It may be widely touted to bring about improved efficiencies with automation, but programmatic does not mean machines should completely…
We all know that companies are embracing programmatic in order to better connect with consumers online. The growth in use…
How much of a challenge is mobile, really? Jeremy Hlavacek (pictured below), vice president, Global Automated Monetization, The Weather Channel,…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus…
In February 2016, ExchangeWire published a feature that analysed Gartner's latest Magic Quadrant for Digital Marketing Hubs. Four months later (May…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Native has opened an exciting new space in advertising. As the appetite for traditional advertising have been continuously decreasing for…