ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Whether it’s a brand looking to build an in-house programmatic buying function, or a media agency enhancing and growing their…
Automation of advertising inventory is expanding at a fair speed. After TV, audio and OOH, the logical next stage is cinema.…
With so much focus on site monetisation, as well as engaging and enticing consumers with aesthetics in digital advertising, the arguably…
Data-driven storytelling is a challenge and a goal for many a marketer, with the ability to customise recommendations to different audiences…
In a tough and competitive startup environment, European industry recognition, which applauds a company's ability to innovate in an established…
Amid a flurry of ad tools in the market today, few provide what marketers need in a single platform; and…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Equinix takes another…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…