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Programmatic Archives - Page 150 of 199 - ExchangeWire.com

Programmatic

Which Display Ad Exchange Sells the Highest Quality Inventory?

Douglas de Jager is founder at spider.io. Display ad exchanges have traditionally set out to solve a particular pain for…

13 years ago

WireColumn: A Call for Multiple Bid Submission – Does current practice enable buyers and sellers to assess true value?

Simon Halstead is Director, Microsoft Advertising Exchange and Scale Display, EMEA, Microsoft Advertising Disclosure – I have worked for agencies,…

13 years ago

Chinese Online Advertising Market Grows 46.8% In 2012; Market Now Worth Over 75 Billion Yuan

China online advertising revenue reached 75.31 billion Yuan in 2012 and entered into a period of steady growth. According to…

13 years ago

Gaining Control: Advice for Advertisers from MD Europe at AudienceScience, Mark Connolly

Mark Connolly is the newly appointed European Managing Director at AudienceScience. Here Mark talks about the issues and challenges currently…

13 years ago

WireColumn: Who Will Be the First Exchange of the Automated Content World?

Paul Frampton is Managing Director at Havas Media We are all well aware that the retargeting model is broken. Still,…

13 years ago

Room Full of Money: The Realities Of Media Trading

Mikko Kotila is Founder & CEO at STATSIT. The advertising industry is huge. Currently at half a trillion dollars it…

13 years ago

Announcing: Ad Trader Conference, Berlin, Thursday April 18

Ad Trader Conference is back on April 18. This year we will bringing the most senior ad execs in Germany…

13 years ago

Zodiak Active's Marco Guglielmin Discusses the Italian Display Market and the Company's Publisher Trading Desk Proposition

Italy is the biggest Southern European display market, now totalling 500 million euro - and growing - per year. We…

13 years ago

How RTB Has Changed Our Industry, and What Next As Data-Driven Buying Becomes Mainstream?

Over the course of the last three years ExchangeWire has witnessed real time bidding emerge from a technological unknown to…

13 years ago

Programmatic Premium Explained: Part 2, The Case For Using RTB As The Mechanism For Programmatic Premium

We have already looked at how you would execute premium programmatic from a direct sales platform in the first of…

13 years ago