At our recent ATS event in Paris, we gathered a number of senior European ad tech execs to discuss how…
There has been so much written recently about 'programmatic'. Everything is 'programmatic' these days. What does it all mean? Who…
Data management is core to digital strategy today. Sophisticated marketers know that proper usage of their data is key to…
It's nearly the end of the year, and that means prediction time. Here in the first of many future-looking posts…
The European programmatic market continued to show signs of growth, health and market stabilisation in the third quarter of 2013.…
Microsoft announced this week programmatic advertising is coming back to Outlook.com. Here Simon discusses how this benefits advertisers, with the…
With the silly season nearly upon us, advertisers are kicking off major brand campaigns and digital is more important than…
As competition for a finite universe of bookers intensifies, retargeting has emerged as an indispensable tool in a smart advertiser’s…
What better way to gain feedback from the marketplace than to gather both the buy and sell sides of the…
Turn breaks down by fractions of a second how long each step of serving an ad takes, showing how lightning-fast…