Cameran Harman, OpenX, managing director, EMEA, explains that while the programmatic industry as a whole is generally in rude health,…
Shoring up ad viewability standards will be one of the key battlegrounds for the programmatic sector as the advertising industry…
Jeremy Tester, Sky Media, director of insight, reveals plans for the further roll out of the broadcaster’s data-driven, insight and…
Kurt Edwards, Talksport, international commercial director, argues that radio's digital renaissance will extend into programmatic, thrusting 'the wireless' into the…
German advertisers and publishers may currently lag smaller European economies, such as the UK and Belgium, in the uptake of…
Jana Eisenstein, Videology, senior vice president, global accounts, explains that while content may be king, it is context that is…
Martin Stockfleth Larsen, Adform CMO, uses insights from Adfrom’s latest European trends report to show that programmatic ad trading is…
Sue Hunt, Improve Digital, managing director, UK, explains that while innovative ideas and venture, plus eager VCs can enrich the…
When it comes to programmatic the Germans love to talk a good game. At the recent d3con event in Berlin…
Native ad exchanges are a nascent sector in programmatic, with mobile specialists providing the next phase of growth in the…