Ahead of this year’s Ad Trader conference hosted in Berlin, Graham Moysey, AOL, head of international, tells publishers there that…
'Fragmentation Feeds The Need For Automation', that was pretty much the message here. The mobilisation of consumers, cross-device targeting, wearable…
AppNexus has taken 2014’s Ad Week Europe to unveil its latest partnership with research body Warc, as it aims to…
Ahead of next week's Ad Trader Conference in Berlin, Jeff Green, The Trade Desk, CEO and co-founder, share his views…
The rapid adoption of mobile devices - both smartphones and tablet devices - offers advertisers the potential to help escort…
Buoyed by its most positive financial figures in the last 10 years, AOL has made clearing up the “chaos” ad…
Ahead of next month’s Ad Trader Conference hosted in Berlin, Dimo Velev, OpenX, regional director, DACH, asks how can German…
The consumer shift towards accessing the web on multiple devices, plus the (albeit nascent) emergence of connected TVs, has prompted…
The German programmatic market tipped for a period of sharp growth in 2014, as publishers there gradually open up to…
Matt Adams, DigitasLBi, deputy head of media, UK, employs a recent example of airline ads appearing next to stories about…