The European ad tech scene has never been in ruder health, with the trade press littered with news of funding…
Separate moves to harmonise understanding in the ad tech space are taking place, with the IAB this week launching a pan-European…
Paul Lyonette, YuMe, UK country manager, asks why advertising spend is lagging consumer usage when it comes to online video. …
Gareth Davies, AdBrain, CEO, gives ExchangeWire his take on this week’s multimillion dollar purchase of Flurry, and how it’s the…
In a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire…
Speaking with ExchangeWire from the recent ATS Singapore event, Matt Harty, Experian, general manager, audience solutions – one of Asia's…
AppNexus recently held its annual summit in Europe with a host of new product announcements, which while generally greeted by…
The issue of ad misplacement and the importance of content verification tools to uphold the standing of the programmatic media…
One of ExchangeWire's 'inside sources' shares views views on why they are bored of the same old 'USPs', and why rigorous…
Ciaran O'Kane, ExchangeWire, global editor, muses over the potential impact of WPP's GroupM arm apparently halting the purchase of ad inventory…