The notoriously unpredictable British summer time may be drawing to a close, and even throwing up the occasional 'Indian summer's…
The results of Adform’s RTB Trend Report, Europe, Q2, 2014 point to a certain future: digital media acquisition will centre…
Henry Howe, Weve, product manager, display, discusses how competing mobile ecosystems,and ad tech firms continually repositioning themselves is causing fragmentation and…
One of ExchangeWire’s ‘inside sources’ shares their views on how the fragmented LUMAscape means media teams cannot possibly evaluate suppliers in every…
Gareth Davies, Adbrain, CEO, and ExchangeWire columnist, discusses the benefits of establishing an industry standard way of targeting audiences in…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Amazon's…
Bharad Ramesh, chief analyst at media advisory firm eMVC (and ex-VivaKi and GroupM Asia veteran), asks the question: ‘How many…
Vincent Potier, Captify, COO, explains how the trend towards programmatic buying is unlikely to replicate the ‘buyer-led’ Transatlantic model established…
The web has presented legacy publishers with a monetisation challenge they have yet to master, and the emergence of media…
John Were, CEO and co-founder of Xelsion, discusses the agency trading desks and compensation models, as well as how the…