Established in France during the mid-90s, HiMedia Group can lay claim to being one of the leading lights in the…
A number of deals involving some of the industry's biggest names, including MediaMath, Rubicon Project and, closer to home, Ve, have…
Nathan Woodman, was named as IPONWEB's first-ever GM of demand solutions earlier this month and will oversee the Russia-based company's…
Facebook laid down a marker last year in terms of its ambitions in the ad tech sector with the $300m-plus…
ExchangeWire spoke to Mark Frain, national sales director at Multichannel Network Australia (MCN), about last week's announcement to partner with…
Vincent Potier, Captify, COO, reflects on how ad tech has helped propel display advertising to become an arguable rival to…
AppNexus today (5 November) announced a tie-up with a host of third parties, including WPP's Xaxis, DoubleVerify, Integral AdScience, to…
The French programmatic advertising sector is in buoyant health, spurred by a growing awareness of how data-led strategies can improve…
Careless retargeting executed by ad tech firms more interested in swelling their bottom lines, as opposed to performing a consumer…
In an era where mobile ad formats are repeatedly credited as the saviour of the advertising industry, Andy Mitchell, Brightroll,…