In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Over three-quarters of advertisers plan to increase their spend in digital, with an increase in programmatic spend a particular priority,…
Brand safety should weigh heavily on every marketer's mind as should contextual advertising, so why are 'bad ads' still popping…
eBay Advertising has just concluded its 'Programmatic-Only Week' in an attempt to galvanise the wider advertising ecosystem to wake up…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Marketers in Asia do not have access to the necessary skills to deploy programmatic and still hold misconceived notion that…
Consumers today access content and transact across different platforms and devices, but marketers are still missing out on opportunities to…
As premium publishers face growing pressure from scale players such as Facebook and Google, when it comes to advertising budgets,…
ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week's edition: Asda preps…
ExchangeWire Research's head of analysis Rebecca Muir draws up a definitive list of which companies will make waves in the…