Viewability. It's one of they key issues facing the online advertising industry, as brands - wary of getting scammed -…
The worlds of ad tech and martech are increasingly colliding, which poses marketers with many questions to ask themselves about…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
What does a 'like' or retweet mean for your brand? Nothing much these days, it seems, as they come a…
Digital media, and especially buying it programmatically is still seen as an 'emerging platform' in Latin America, this is despite…
With a third of marketers planning to increase investment in DMPs in 2015, Zuzanna Gierlinska, director, strategic agencies & accounts,…
The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Mobile World Congress has arrived, with the mobile industry's biggest names all headed off to Barcelona. The event is still…
ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and…