The emergence of publisher consortia was underlined in recent weeks as UK publishers began to band together en masse. A…
Programmatic is transitioning from the latest buzzword to becoming a dominant force in mainstream media buying, but to successfully move…
ExchangeWire rounds up some of the biggest stories in the European ad tech landscape over the last seven days. In…
Snug and comfortable with how things have always operated, the TV industry will soon face an inflection point where it…
Audience data is undeniably an important ingredient in any ad campaign, but some marketers are misusing such data to achieve…
Tim Faircliff, AOP, chairman, discusses the mechanics of the recently announced premium publisher alliance - or co-op - that is…
The Association of Online Publishers (AOP) has lifted the lid on its publisher cooperative powered by AppNexus, with several tier-one…
If traditional media are expected to make-good when they fail to deliver, should marketers expect the likes of Facebook and…
AppNexus has confirmed its purchase of publisher forecasting and programmatic-direct company Yieldex, in a deal rumored to be valued at…
Mike Harty, PowerLinks co-founder and ExchangeWire columnist, accepts the need for regulation in the native advertising space, but argues that…