Ben Plomion, Chango*, VP, marketing, assesses the prospect of programmatic video ads unseating linear TV spots as marketers' tool of…
Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company…
Brands that are looking to adopt programmatic buying also need to consider a different approach to advertising and think about…
Media consumption has never been higher, with digital devices arguably the centre-point of our daily lives, which theoretically makes the…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
The early emergence of publisher co-ops in France underlines the appetite for programmatic display advertising in the market; although issues…
Video is tipped to buoy the value of the overall programmatic media-buying market in France in the years to come,…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Nicolas Schueller, Adomik, CEO and founder, reflects on how premium publishers have histrocially struggled with the transition to becoming digital…
Brands that are new to Asia-Pacific, or keen to push out their programmatic plans in the region but don't know…