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Programmatic Archives - Page 120 of 199 - ExchangeWire.com

Programmatic

Rubicon Project Recruits Publishing Veteran to Lead Automated Guaranteed Launch

Rubicon Project is furthering its automated guaranteed push, post the purchase of iSocket and Shiny Ads, with the dual announcement…

11 years ago

AOL Partners With ROIx; Rocket Fuel Adapts to Brazilian Practices; Instagram Boosts LATAM Presence

In this week’s ExchangeWire Weekly LATAM Roundup: AOL ONE Video platform running in Brazil through a partnership with a local…

11 years ago

Over Half of UK Households Own a Tablet; Microsoft’s ‘Value Me’ Research Indicates Significant Data Sharing Gap

ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire,…

11 years ago

‘More Brands are Starting to use Mobile in the Brand Building Mix’

The sale of Berlin-based Fyber to RNTS Media last year for $190m was touted as one of the biggest exits…

11 years ago

Welcome to ADTRADER Berlin 2015

Despite being the largest advertising market in Europe by total ad spend, Germany’s media business is still widely regarded as…

11 years ago

‘All the Big Names Are Now Going Native’

Mike Harty, PowerLinks, COO, and ExchangeWire columnist, breaks down one of the 'geekier' insertions in the programmatic industry's 'glossary of…

11 years ago

Adblock Plus Victorious Again; Mobile Ad Rates On the Rise, but Desktop Still Alive

In this week’s ExchangeWire Weekly European Roundup: Adblock Plus secures second German court victory in quick succession; Separate studies show…

11 years ago