Campaigns comprising display and mobile ads should be developed together so retargeting can be carried out seamlessly; but differences in…
Thomas Servatius, IPONWEB, head of client services, speaks to ExchangeWire about the merits of the much-maligned practice of retargeting web…
AppNexus has outlined its intention to be considered as one of the forces to be reckoned with in ad tech,…
AppNexus is to purchase Brazil-based RealMedia Latin America (RMLA) for an undisclosed fee – bringing its acquisition-count to five in the…
Video ad formats are widely celebrated as one of the drivers of programmatic media-buying, but just like display advertising, it…
In this week’s ExchangeWire Weekly LATAM Roundup: two reports about social media usage shows when is the best time the…
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire,…
Catherine Williams, Chief Data Scientist at AppNexus, speaks to ExchangeWire about the launch of APB and how it is helping…
In this week's industry byliner, PulsePoint's vice president of account management and operations Francois de Laigue explains why Asia-Pacific has…
AppNexus has just drawn the curtain on the public-facing round of its European Summit, having made a host of announcements,…