This week's LATAM RoundUp brings an interesting campaign using data for a non-profit organisation, a sector in which optimising budgets…
In this week’s ExchangeWire European Weekly Roundup: marketing technology unicorn, Zeta, receives mega funding round of $125 million; the rebate…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
While keen to tap mobile devices to reach their audience, marketers in Asia-Pacific are still struggling to accurately measure the…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Using trading models originally designed to secure pricing guarantees for 18th-century agricultural traders, media futures trading is at the very…
Delegates at this year's ATS Singapore expressed concerns over the growing presence of walled gardens and their impact on audience…
This week, ExchangeWire's LATAM roundup brings a recent research from Tail Target comparing the performance of campaigns based on different…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…