Programmatic promises the world; effortlessly finding the right audience, marrying the ruthless precision of machine technology and algorithms with the…
The advance of smartphones has not only caused a sea change in consumer behaviour. It's creating a data tsunami, driven…
Indonesia does not have a robust PII (personally identifiable information) system, making it difficult to track personal details and establish…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
A real change is at hand when it comes to understanding mobile audiences, and we’re only really beginning to understand…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
An insufficient ad budget for a vast region, inadequate support from industry players, and a media buying system that has…
Ad servers for publishers are a basic ingredient in digital advertising, but with significant advances in the online marketing ecosystem…
In today's guest post, Time Inc. UK's Dom Perkins, digital commercial development director, speaks exclusively to ExchangeWire about how the…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…