ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and…
While agencies may have moved on, some advertisers in Asia-Pacific have yet to transition from the ad network model and…
Today (26 January) OpenX unveils Real-Time Guaranteed, the first programmatic marketplace to transact guaranteed deals with programmatic technology. Tim Cadogan…
Email seems to be an unlikely channel for programmatic advertising, yet LiveIntent has seen significant growth recently. Maybe precisely because…
With minimal barriers to entry, publishers and buyers alike can realise revenue benefits through programmatic advertising; but only with a…
While budgets and ad spend increase, and programmatic seems ever-on-the-rise, viewability figures appear to be headed south. From the complex web…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: January funding…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
TV consumption trends are experiencing a dramatic shift and the TV industry is having to evolve to continue to deliver…
Evolved out of traditional ad networks, most DSPs in China currently operate on a 'markup model' that is proving harmful…