Transparency within programmatic advertising is generally considered to be very widely talked about, but not very widely achieved. Ahead of the…
It's MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common…
Last Friday (19 February) Google appeared to surreptitiously remove all ads from the right hand side of the search engine…
Programmatic TV is arguably a complete reinvention of the TV ecosystem and, in the US at least, is a market of scale.…
The Internet of Things (IoT) is increasingly championed as an important enabler to improving customer experience and providing higher level…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week's edition: Adbrain receives…
Following OpenX’s successful launch of its School of Programmatic initiative last month (a series of workshops designed to fill the…
With MWC just around the corner, Tuesday [16 February] saw a fantastic turnout from the media and marketing world for…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this…