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Programmatic Archives - Page 102 of 199 - ExchangeWire.com

Programmatic

Google Launches Analytics 360 Suite; Sky Go Linear Partners with Yospace

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Analytics…

10 years ago

Deliver the Promise of Programmatic: Q&A with Tom Bowman, CEO, Intelligent Optimisations

Tom Bowman (pictured below) is certainly no stranger to the advertising world, with eight years under his belt at BBC…

10 years ago

Mobile Video Plays on the Rise; Viewability Affects Ad Effectiveness

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

AU Ad Spend Climbs to AUD$5.9bn; Video Ads More Likely to Move SEA Viewers

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Google’s ‘Blatant’ Walled Garden Must Come Down

No ad tech vendor should stop advertisers from exercising their right to know how their money is being spent; and…

10 years ago

Programmatic Display: A Viable Alternative to Google Search?

A few weeks ago, Google removed ads from the right-hand side of the search results page, causing confusion and rumours…

10 years ago

Transparency Driving Shift in Agency Models: Q&A with Alan Osetek, Global CEO, Digilant

The agency trading model is constantly evolving; and that's never more apparent than to those on the outside, who are…

10 years ago

The Rise of the Digital Consultant

You only need to look at the ever popularly referenced LumaScapes to understand why a whole new industry of digital…

10 years ago

Automated Guaranteed: The Industry Game Changer

Automated guaranteed, the next evolution of the private marketplace, has actually been around longer than you think; but it has…

10 years ago

Publicis Media Reshuffled; PubMatic UK Appoints Paul Gubbins

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis Media…

10 years ago