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PMP Archives - Page 4 of 6 - ExchangeWire.com

PMP

Adblock Plus Defeats Publisher in Court; Facebook Instant Articles Gets Video Ads

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers lose…

9 years ago

Eastern European Tablet Market Continues to Grow; Programmatic Ad Spend in US

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Automated Guaranteed: The Industry Game Changer

Automated guaranteed, the next evolution of the private marketplace, has actually been around longer than you think; but it has…

9 years ago

Intrusive Ads Motivating Ad Blocker Adoption; Advertisers Demand Higher Quality inventory

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Now & Next: Private Marketplaces

Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide…

9 years ago

85% of Marketers See Data Privacy as Integral to Consumer Trust; Mobile-Optimised Sites See 48% Increase in CPM

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

The Open Exchange Market Needs More Trust & Transparency

Something has to change in the open exchange market, argues Irfon Watkins, CEO of Coull. Fraud, lack of transparency and…

10 years ago

Brazil Leads Social Media in LATAM; Nielsen to Offer Age & Gender Segmentation

This week’s LATAM RoundUp brings MediaMath’s announcement about Globo.com’s private marketplace; a new partnership between Nielsen and Integral Ad Science…

10 years ago