Speed or certainty – when programmatic first emerged, buyers had to choose between the two. They could opt for real-time…
There’s one definitive way to address the issues surrounding brand safety and transparency, but the industry’s not set up to…
How do we rid the industry of the ills that plague us? Mike Shehan, CEO, SpotX, has a few ideas. Writing exclusively…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m)…
The recent Global Mobile Programmatic Trends Report for Q1 2016, suggests that mobile is now aligning with the most established advertising…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Automated buying…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In March OpenX held its third event as part of its School of Programmatic initiative (a series of workshops designed…