A few weeks ago, Google removed ads from the right-hand side of the search results page, causing confusion and rumours…
Digital ad fraud continues to be a global problem, with brands increasingly concerned about bot clicks and the accuracy of…
Last Friday (19 February) Google appeared to surreptitiously remove all ads from the right hand side of the search engine…
On Friday (19 February) the mobile network operator (MNO) Three delivered the news that, in partnership with Shine Technologies, it would…
The discussion rages on about whether data and creativity can harmoniously co-exist in the new era of digital advertising. If…
Following OpenX’s successful launch of its School of Programmatic initiative last month (a series of workshops designed to fill the…
Arguments abound about the best way to measure digital campaign effectiveness; but no industry standard exists. ExchangeWire talked to Tim…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Simon Harris (pictured below) is a programmatic director at iProspect; here, he writes exclusively for ExchangeWire about the ways in…