Campaign measurement using time-based metrics is becoming increasingly popular; but is it still largely misunderstood? ExchangeWire speak with Perry Papadopoulos (pictured…
Can successful digital marketing strategies been borne out of the traditional 4 P's marketing mix? Dominic Dunne (pictured below), managing…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Holistic yield management: a popular solution for publishers to be able to effectively monetise their offering, yet still considered a…
Moving away from offline and online media silos into a fully automated, fully integrated media world – is this possible? Oli Whitten…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB UK Ad…
Performance marketing is given many definitions; and depending on where you sit within the digital ecosystem, can be viewed upon…
A recent report by RadiumOne has found that high-value users drive 85% of app revenue, yet represent just 17% of…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: RTL Mediengruppe…
Advertisers, and the marketing campaigns they execute, are often categorised as either branding or performance, with completely different strategies and…