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Performance Archives - Page 16 of 31 - ExchangeWire.com

Performance

WireColumn: Content & Persuasion, the Ad Tech End-Game

Ezra Pierce is co-founder at PubSquared. Advertising is about one thing: persuasion. You put an ad in front of a…

12 years ago

WireColumn: Will Viewability Change the French Display Market?

Sylvain Deffay is Country Manager, France at Infectious Media As 2013 kicked off with the e-marketing conference in Paris, it…

12 years ago

Investigating MENA: 'Confidence in Emerging Markets,' by Newaz Islam, Sales Director MENA, QUISMA

QUISMA gives its view on the Middle East and North African Region after opening its Dubai office at the end…

12 years ago

WireColumn: The Rise of Mr Average

Stuart Colman is Managing Director, EMEA at Maxifier. I am a big believer in trying to be the best I…

13 years ago

The Rise Of The Ad Tech App EcoSystem Series: Adacado Gives Some Insight On Its DCO App For Traders

In the final installment on the rise of the ad tech app ecosystem, ExchangeWire speaks to Adacado, a solution provider…

13 years ago

Addressing the Stack: Smart AdServer Teams Up with Rubicon Project to Maximise Yield

Over the last 12 months, we’ve seen the rise of the ‘stack’. Google, Appnexus, et al are all on their…

13 years ago