Lauren Wentzel, Admedo, marketing director, argues the correct application of programmatic advertising could be key to the SME sector being…
The race to woo further lucrative brand advertising budgets to programmatic channels continues to heat up, with Google striking a…
What will it take to win in 2020? Looking six years into the future of digital media is no easy…
Google’s recent financial results were nothing short of exceptional, despite reporting decreases in its average cost-per-click- (CPC) it was still…
Even with some unscrupulous publishers, negligent networks and careless agencies, brands can have as much safety as they are willing…
APAC digital publishers are undergoing a shift in attitude towards programmatic trading; from viewing it as an outlet for unsold…
We’ve all heard the projections; global mobile ad spend is set to triple to $37bn by 2017, accounting for half…
Sources indicate that data will be one of the hot topics of 2014, particularly as the French regulator begins to…
In the first of a two-part look at the French programmatic market in 2014, insiders have told ExchangeWire the programmatic…
AppNexus’ deal with UIM (United Internet Media) will see the pair build a private marketplace letting advertisers bid on inventory…