Consumers today access content and transact across different platforms and devices, but marketers are still missing out on opportunities to…
Singtel is beefing up its advertising platform to glean better insights from its pay TV audience and offer marketers more…
ExchangeWire Research's head of analysis Rebecca Muir draws up a definitive list of which companies will make waves in the…
The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic…
A number of deals involving some of the industry's biggest names, including MediaMath, Rubicon Project and, closer to home, Ve, have…
Careless retargeting executed by ad tech firms more interested in swelling their bottom lines, as opposed to performing a consumer…
The decline of free marketing opportunities on social media and search engines, plus the growing rivalry between Facebook and Google,…
Facebook and Google are among the key industry stakeholders to flaunt their wares at arguably advertising's biggest event this this…
Gareth Davies, Adbrain, CEO, and ExchangeWire columnist, discusses the benefits of establishing an industry standard way of targeting audiences in…
Chip Meyers, ReactX CEO, asks why brands that are willing to take their media-buying in-house are not doing likewise with their…