Put off by the lack of needed skills to support new technology, such as programmatic, most marketers in Southeast Asia…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Twitter's recent agreement to purchase mobile retargetting company TellApart was just the latest round in the ongoing industry consolidation. In…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Ben Plomion, Chango*, VP, marketing, assesses the prospect of programmatic video ads unseating linear TV spots as marketers' tool of…
Mike Harty, PowerLinks, co-founder, and ExchangeWire columnist, examines the latest IAB ad spend figures and the history of programmatic advertising,…
The emergence of publisher consortia was underlined in recent weeks as UK publishers began to band together en masse. A…
ExchangeWire Research’s weekly round up brings you up-to-date research findings from around the world, with additional insight provided by Rebecca…
AppNexus has confirmed its purchase of publisher forecasting and programmatic-direct company Yieldex, in a deal rumored to be valued at…
Marketers in Asia do not have access to the necessary skills to deploy programmatic and still hold misconceived notion that…