Established in France during the mid-90s, HiMedia Group can lay claim to being one of the leading lights in the…
Consumers are watching more video content than ever before, but the problem for advertisers eager to get in front of…
A number of deals involving some of the industry's biggest names, including MediaMath, Rubicon Project and, closer to home, Ve, have…
ExchangeWire caught up with Nate Woodman, IPONWEB's recently appointed GM of demand solutions, to discuss how his role was created…
Vincent Potier, Captify, COO, reflects on how ad tech has helped propel display advertising to become an arguable rival to…
Ahead of his ATS New York speaking engagement, John Snyder, Grapeshot, CEO, and veteran of the digital marketing space, reflects…
AppNexus will take to the stage at next month's ATS Paris to discuss issues around transparency, here Geir Magnusson, CTO,…
Publicis Groupe is continuing its transition to become a digital-first, cross screen outfit with the purchase of mobile-focused data management…
The French programmatic advertising sector is in buoyant health, spurred by a growing awareness of how data-led strategies can improve…
Much has been written about the 'brand trading desk' or specifically the in-housing of the programmatic buying function. A lot…