ExchangeWire rounds up some of the biggest stories in the European ad tech landscape over the last seven days. In…
ExchangeWire Research’s weekly round up brings you up-to-date research findings from around the world, with additional insight provided by Rebecca…
Martin Stockfleth Larsen, Adform, CMO, uses insights from the company's latest quarterly European report to reveal that programmatic media buying…
Tim Faircliff, AOP, chairman, discusses the mechanics of the recently announced premium publisher alliance - or co-op - that is…
ExchangeWire rounds up some of the biggest stories in the European ad tech sector, and in this week's edition: Media…
eBay Advertising has announced the creation of a 'channel agnostic' agency sales team offering increased scope for automated media buying…
ExchangeWire Research's weekly round up brings you up-to-date research findings from around the world, with insight from Rebecca Muir, head…
AppNexus has confirmed its purchase of publisher forecasting and programmatic-direct company Yieldex, in a deal rumored to be valued at…
Four of the world’s top premium publishers are taking the fight to the industry’s internet behemoths when it comes to…
Viewability. It's one of they key issues facing the online advertising industry, as brands - wary of getting scammed -…