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Display Archives - Page 85 of 206 - ExchangeWire.com

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The Inevitable Collide of Martech And Ad Tech

The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, mar tech and programmatic. Having…

10 years ago

ExchangeWire European Weekly Roundup

ExchangeWire rounds up some of the biggest developments in the ad tech space in the last week, and in this…

10 years ago

ExchangeWire Research Weekly Roundup

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week's edition: IAB Digital Ad…

10 years ago

Above & Beyond Programmatic Challenges in LatAm

In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara…

10 years ago

ExchangeWire European Weekly Roundup

ExchangeWire rounds up some of the biggest developments in the ad tech space in the last week, and in this…

10 years ago

ExchangeWire Research Weekly Roundup

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

As Rubicon Project Buys Ad Net For $120 Million, Should SaaS Model Be Abandoned In Ad Tech?

This week Rubicon Project bought ad network Chango for over $100 million, mostly in stock. This was an interesting acquisition,…

10 years ago

How French Publishers Are Winning Together

The emergence of publisher consortia was underlined in recent weeks as UK publishers began to band together en masse. A…

10 years ago

The Programmatic Pathway: Looking to the Past to Predict the Future

Programmatic is transitioning from the latest buzzword to becoming a dominant force in mainstream media buying, but to successfully move…

10 years ago