ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire,…
TubeMogul's recent quarterly report was one of the first to chronicle the growth of the programmatic advertising market at length…
The sale of Berlin-based Fyber to RNTS Media last year for $190m was touted as one of the biggest exits…
Despite being the largest advertising market in Europe by total ad spend, Germany’s media business is still widely regarded as…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
The industry is largely agreed upon the weaknesses of last-click attribution, yet it remains in common use. Below, Rafael Garcia-Navarro,…
In this week’s ExchangeWire Weekly European Roundup: Rhind heads to ad tech; another European bargain bucket ad tech sale; mobile…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
OpenX has overtaken Google as the most trusted inventory source, according to figures released this week, as the latter of…
Dave Hendricks, LiveIntent president, reflects on the AOL/Verizon merger and predicts the rise of such deals will herald the end…