The collision between ad tech and martech has been dubbed as "inevitable" by ExchangeWire contributors for some time; but few…
Using trading models originally designed to secure pricing guarantees for 18th-century agricultural traders, media futures trading is at the very…
In this week's ExchangeWire European Weekly Roundup: Microsoft checks out of the ad business' RadiumOne in bumper funding round; Survey…
ExchangeWire Research's weekly roundup brings you up-to-date research findings from around the world. In this week's edition: Mobile video advertising…
There's been some interesting press releases sent out this week. Two in particular stand out, and both involve Microsoft, with…
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, martech and programmatic. Germany has…
IAB figures released today (29 June) demonstrate the slow death of the traditional ad network business model, as automated media-buying…
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire,…
ExchangeWire Research’s weekly roundup in Latin America brings an overview of Latam ad tech leaders in Cannes; Sparkflow’s acquisition by…
As Cannes Lions kicks off this week, Andrew Buckman, OpenX, managing director, EMEA, assesses the role programmatic advertising technologies have…