ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Since pioneering the technology several years ago, header bidding has been on the rise, with smart publishers looking to increase…
Publisher co-ops are popular in Europe; but, until now, have failed to be successful in other continents. Jay Stevens, general manager,…
Truly successful ads combine high-quality creative with suitable placement in appropriate environments and effective targeting. But, while advertisers are distracted by tailoring their ads based on…
Annual 'Digital and Media Predictions' outline the need to optimise video and mobile advertising, evaluate connected TV opportunities, and develop…
Viewability does not equal engagement – but it will always have a purpose as a metric, says Edward Lee, VP,…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Oracle to buy AddThis;…
It is CES week, and everything in your home is becoming 'smart'. You have intelligent washing machines, telling you when…
The online advertising industry evolves at a rapid pace, driven by changes in consumer behaviour and advancements in technology. ExchangeWire…
This is not a prediction piece. It is not even a listicle of half-baked predictions – cleverly disguised as a…