Transparency within programmatic advertising is generally considered to be very widely talked about, but not very widely achieved. Ahead of the…
In July 2014, Facebook acquired LiveRail, for an unconfirmed amount of USD$500m (£347m). Known as a prominent video ad exchange…
The worlds of ad tech and martech have long been on a collision course. The lines between the two are…
Expansion into the US is an aspiration for many budding ad tech companies that have put down roots in EU…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google AMP…
It's MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common…
On Friday (19 February) the mobile network operator (MNO) Three delivered the news that, in partnership with Shine Technologies, it would…
Programmatic TV is arguably a complete reinvention of the TV ecosystem and, in the US at least, is a market of scale.…
In this week's LATAM Roundup: RTB House launches its Latin American operations and the first local office, in Sao Paulo,…
It's the mobile industry's big week – when thousands of opinion formers, C-level execs, and journalists from the mobile industry…