ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Analytics…
Tom Bowman (pictured below) is certainly no stranger to the advertising world, with eight years under his belt at BBC…
A few weeks ago, Google removed ads from the right-hand side of the search results page, causing confusion and rumours…
With viewability continuing to be the talk of the town, an increasing number of products are being developed to help advertisers…
The agency trading model is constantly evolving; and that's never more apparent than to those on the outside, who are…
Latest news of Latin America: the numbers of the Brazil market, expected to grow by 12% in 2016; Dentsu Aegis'…
Innovative tracking technologies are reducing the reliance of marketers on investment in traditional qualitative and quantitative research in the form…
Automated guaranteed, the next evolution of the private marketplace, has actually been around longer than you think; but it has…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis Media…
Online to offline purchasing behaviours, and vice versa, are challenging ecommerce brands to find new ways to effectively target their…