Debates around user experience are increasingly becoming a pivotal part of the advertising industry, as advertisers continue to concentrate on…
Advertising thrives on tech. It wouldn’t be advertising if there wasn't a healthy line of new technology entering the market…
The dust has now firmly settled on an exhilarating few days in Cologne at the annual ad tech love-in, dmexco. This…
As 2017 comes barrelling towards us, so does the flurry of digital marketing predictions. Ed Preedy (pictured below), MD for Europe,…
Programmatic has long entered the mainstream. According to latest statistics by the IAB, programmatic has been particularly successful in the…
Delivering a seamless, personalised customer experience requires brands to be able to see beyond the boundaries of single channels to…
This week’s LATAM Roundup brings news about the mobile ad budget in the region, which will get close to 70%…
While brand safety is fundamentally important for any brand or publisher, the industry challenges they focus on are those that could have a…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded…
dmexco has quickly established itself as Europe’s premier ad tech event, with the 2016 edition welcoming 50,000 delegates and over…