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Display Archives - Page 196 of 206 - ExchangeWire.com

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Adfonic Launches Open Mobile Ad Marketplace For European Premium Publishers

The mobile display space is experiencing a lot of activity: increased number of M&A deals; the emergence of new platforms;…

16 years ago

Jay Stevens Discusses Audience Buying, Publisher Safety And How Rubicon Intends To Work With DSPs

The Rubicon Project recently announced a raft of partnerships to underpin its existing offering to European publishers and ad networks.…

16 years ago

Sacha Berlik, Mexad MD, Talks Pan-European Ad Exchange Buys And Campaign Performance

mexad, a pan-European exchnage-buying specialist, have just launched in the UK. Managing Director, Sacha Berlik, took time this week to…

16 years ago

Adsafe: Brand Protection And Verification Tools Will Attract More European Marketing Budget To Online Display

Brand safety is a massive consideration for European advertisers when they weigh up whether to commit budget to display. After…

16 years ago

Janneke Niessen Talks Yield Optimisation For Mobile, As Improve Digital Launch New Service In Europe

Mobile display continues to be the headline grabber: Google, Apple, Amobee and Opera have all made significant acquisitions in the…

16 years ago

RSS Feed Issues On ExchangeWire.com; Place This New Feed In Your RSS Reader

The transition from FarneyMedia.com to ExchangeWire.com has been relatively painless. The only real problem the site re-brand has had is…

16 years ago

IPad App Ad Market Could Be Huge For Mobile Display; Another Key Reason Why Apple Acquired Quattro

Apple finally unveiled its highly-anticipated tablet computer. They’re calling it the iPad, and it looks set to deliver Apple another…

16 years ago

US Advertisers Try To Ward Off Legislation By Introducing The Behavioural Targeting Icon

In an attempt to head off legislation by US law-makers, the advertising industry has agreed to introduce a new icon…

16 years ago

Project Mars Becomes AdAudience, As More Details On The New German Publisher Exchange Is Revealed

The joint venture between top German publishers G+J Electronic Media Sales, IP Germany, SevenOne Media and Tomorrow Focus to aggregate…

16 years ago

Rubicon Sees 34% Rise In CPM Rates For Publishers, As Q4 Report Points To Increase In Audience-Buying Trends

Rubicon has released its Q4 report for the online display market. The headline grabber for the last quarter was the…

16 years ago