Emily Riley, Senior Analyst at Forrester Research, presented a headline-grabbing report on the evolving area of automated ad trading at…
The holding agencies are busily putting together exchange strategies, as they look to deliver better campaign performance for clients. Some…
Improve Digital Trading Event In London Improve Digital is teaming up with the AOP for an event on Feb 23.…
Kate Herbert is Director of Client Services, DoubleClick Ad Exchange DoubleClick recently retired version 1 of the DoubleClick Ad Exchange…
Mobclix Offers Audience Profiles To Ad Network Partners Mobclix, the largest mobile ad exchange for the Iphone ad market, has…
The ad networks continue to play a big role in the way European agencies and advertisers buy online display advertising.…
Improve Digital Says Publishers Can Benefit From RTB As Pubmatic Release Whitepaper On RTB Pubmatic released its whitepaper on RTB…
Admeld hosted its first Partner Forum event in New York this week. The event had some great panellists and provided…
The data available on the European non-premium display market is sorely lacking. The chart below is based on data from…