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Display Archives - Page 186 of 206 - ExchangeWire.com

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Glam Adapt: Offering Better DSP Integration & More Premium Inventory Through RTB

Glam announced yesterday that it intends to enter the ad server market. Glam Adapt is being touted by the company…

16 years ago

Poor Display Numbers Fuels Debate At IAB Interact Conference In Barcelona

I missed the Interact conference this year - but the feedback was as usual was very positive. As usual, there…

16 years ago

Apple Bags $60 Million In Ad Campaigns; Expects To Own Half Of Mobile Ad Market By 2011

Apple announced this week that it has already secured $60 million dollars in iAd campaigns, with the likes of Nissan,…

16 years ago

The Big G Becomes A DSP: Invite Media Acquisiton Official

I'll admit that I was wrong - very wrong. I didn't think Google would buy Invite Media because I was…

16 years ago

ContextWeb Launches Ad Net Review Site; Adsafe Report Suggest 47% Of Campaigns Going Through Automated Channels

ContextWeb has just launched an interesting new feature for publishers on its site. The new service, entitled Pubvantage, allows publishers…

16 years ago

IAB Report Shows Slight Rise In Display Spend, But Mature Markets Get Hammered

Just when you thought it was safe to say that display was out of the woods along comes IAB Europe’s…

16 years ago

Nic Peters On Why The Cookie Matters; Fetchback Fetches $40 Million Dollars

Nic Peters, Managing Director at Improve Digital, penned a piece yesterday for Imedia on why the cookie still matters. The…

16 years ago

German Ad Exchange, AdScale, Raises Five Million Euro In New Funding

Germany's leading ad exchange, Adscale, announced today that it has raised new funding from French investment firm, TIME Equity Partners.…

16 years ago

Google Releases Info On Top 1000 Visited Sites Globally And Ad Inventory Available Through GCN

Google released some new Doubleclick Ad Planner features today. The most interesting of the new features is the list on…

16 years ago

Should The European Online Avdertising Industry Be Introducing Labeling On All BT-Powered Ads?

There's a piece today in MarketingWeek about the OFT's report. The report points out that the online advertising industry could…

16 years ago